Ok, they don't need advertising agencies anymore..

Well, I shouldn't say that.. but at least they don't need those traditional ad agencies anymore..

Check out the SuperVirals website launched recently. What they are doing is simply provide an online platform for their sponsors (i.e. clients) to gather creative ideas from the Internet (i.e. anyone). Of course the clients will have to pay, but just to the ultimate "winner" of all the creative ideas submitted, and they pay them with prizes. E.g. If a person got a brillian idea for Krispy Kreme, he/she will win free Krispy Kreme Donuts for one whole year!

Not sure about the effectiveness of this new platform for providing good ads as it's still in it's very early stage. But one thing for sure is it can definitely lower the budget for the brands to get heaps of new ideas. They put online their Creator Brief, people follow it and create lots of ideas and put it online for them for free.

And also check out their FAQs page to see how they works. Actually each person can upload unlimited number of ideas for each competition and then in order for them to win, they have to tell as many people as possible to go to the website, log in and browse or comment on their ideas, since the "winner" is chosen by logged in users.

Can't wait to see when the first winning idea is out....