An Interesting Ad Campaign in Hong Kong

Wrong Job - Referee

Wrong Job - Air Traffic Controller

Wrong Job - F1 Racer

Wrong Job - Surgeon

Wrong Job - Hockey Players

I love this ad campaign!
This is sooooo "to the message" -- Stuck in the wrong job?--- which leads the audience to the needs of getting help from the advertisers, http://www.monster.com/

I heard from another blog that the ad agency intended to do these "little drama" on the street to get people video record them and put it on the youtube, and it really works! Of course, the videos above are made by the agency, but if you search on youtube, you will find some other videos taken from other people who actually saw this on the street

The reason for the agency to do this is mainly because they were required to do it with a very limited budget but I think that they are even more success than some other campaigns with hugh budget. I guess at the end it's still about how well you communicate your message, how you choose the media appropriately and how creative you are.

And most importantly, you really need an open-minded client like the monster.com to tolerate this kind of risk.