Personally, I prefer Pepsi than Coca-cola. But this billboard ad really makes me sick!! It's already horrible when they turn the lips to red and blue, what's more horrible is the have to turn the face to grey!!
It reminds me that when Pepsi first tried to step in the coke market, they wanted to differentiate themselves to Coca-cola by changing the color of the coke... to blue! well.. it may work if they do that today, but not that many years ago when in people's mind 'blue liquid = mouth wash'. It was a failure of course and they had to change Pepsi to dark color, just like Coca-cola.
Seems to me that Pepsi doesn't have a good sense of using the right color in marketing.
Tuesday, July 31, 2007
Creepy Pepsi Billboard Ad
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